LockTrip Academy
  • Why Should you Become a LockTrip Affiliate?
  • 7 Pillars of Affiliate Support
  • Starting Your Career
    • 1. Join our Affiliate Program
    • 2. Select Your Strategy
      • 2.1 Identify Your Unique Strengths
      • 2.2 Identify Your Unique Opportunities
      • 2.3 Decide on Resources & Risk
      • 2.4 Choose a Strategy
      • 2.5 Identify your Target Audience
    • 3. Tune Your Strategy
      • 3.1 Discuss Your Strategy
      • 3.2 Improve Efficiency
    • 4. Test Your Strategy
      • 4.1 Start with Small Steps
      • 4.2 Iterate on Every Step
    • 5. Scale Your Activity
      • 5.1 Define Achievable Targets
      • 5.2 Budget for every Target
      • 5.3 Use Analytic Tools
      • 5.4 Monitor Revenue Stream
      • 5.5 Re-Invest & Grow
  • LockTrip Affiliate League (LAL)
    • 1. How to Join the Affiliate League
    • 2. Prize Pool of $24,000 Each Round
    • 3. Scoring System
    • 4. Affiliate Teams
      • 4.1 Teams Improve Your Chances
      • 4.2 How to Team Up
      • 4.3 How to Find Your Team
    • 5. Introducing League Levels
  • How to Utilize Tools
    • 1. Secret Codes and Gift Cards
      • 1.1 Secret Codes
      • 1.2 Gift Cards
    • 2. Custom Landing Pages
      • 2.1 What are Landing Pages?
      • 2.2 How to Build a Landing Page
      • 2.3 Tips and Tricks
    • 3. Local Guides Feature
      • 3.1 What are Local Guides?
      • 3.2 How to Become a Local Guide
      • 3.3 Tips and Tricks
    • 4. Travel & Support
      • 4.1 What is Travel & Support?
      • 4.2 How to Start Earning
      • 4.3 Tips and Tricks
  • Core Strategies
    • 1. For Established Influencers
      • 1.1 Monetize Your Audience with LockTrip
      • 1.2 Invite Other Influencers
    • 2. For Established Content Creators
      • 2.1 Monetize Your Audience with LockTrip
      • 2.2 Invite Other Content Creators
    • 3. Niche Marketing Strategies
      • 3.1 Targeted Landing Pages
      • 3.2 Niche Websites
      • 3.3 Targeted Offline Audiences
    • 4. Social Media Strategies
      • 4.1 YouTube
      • 4.2 Instagram
      • 4.3 Facebook
      • 4.4 Twitter
      • 4.5 Other Platforms
      • 4.6 Cross-Promotion
    • 5. Offline Marketing Strategies
      • 5.1 Distributing Gift Cards
      • 5.2 Partnering with Local Businesses
      • 5.3 Sponsoring Events
    • 6. Local Guide Strategy
      • 6.1 How to Start
      • 6.2 Find Gems for Tourists in your City
      • 6.3 Partner with Local Businesses
      • 6.4 Prepare a Strong Bait
    • 7. Referring Your Circle
      • 7.1 Preparing your Target List
      • 7.2 Grouping your Targets
      • 7.3 Start with your Closest Contact
      • 7.4 Be Prepared for New Connections
  • Core Messages & Selling
    • 1. Psychology of Selling
    • 2. Picking Your Story
      • Story A - Cutting Intermediary Commissions
      • Story B - Breaking Monopolies of the Travel Industry
      • Story C - Crypto Payments & Transparency
  • Creating Content
    • 1. A Guide to Great Content
    • 2. Images and Posts
    • 3. Videos
    • 4. Articles
    • 5. Websites
  • Useful Analytics
    • 1. LockTrip Analytics
      • 1.1 For Landing Pages
      • 1.2 For Gift Cards
      • 1.3 For Referral Links
    • 2. Third Party Analytics
      • 2.1 Google Analytics
      • 2.2 Facebook Pixel
      • 2.3 Other
  • Building Your Website
    • 1. First Steps
    • 2. Website Design & Strategy
    • 3. SEO Optimization
  • Paid Marketing
    • 1. Google Adsense
    • 2. Facebook Ad Campaigns
    • 3. Hiring Influencers
  • LockTrip Mentors
    • 1. How to Become a Mentor
    • 2. Preparing Yourself
    • 3. Reaching Affiliates
      • 3.1 Online Acquisition
      • 3.2 Offline Acquisition
    • 4. Reward Structure
  • LockTrip Agents
    • 1. How to Become an Agent
    • 2. Defining Your Strategy
    • 3. Preparing Your Pitch
    • 4. First Trials
    • 5. Scaling Systematically
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  • Plan A to Z
  • Strong Variation
  • Core Strategies

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  1. Starting Your Career
  2. 2. Select Your Strategy

2.4 Choose a Strategy

Now that we have walked through all the factors that may have an impact on your choice, we want to summarize them below:

  1. Social Skills

  2. Marketing Skills

  3. Technical Skills

  4. Motivation & Discipline

  5. Social Opportunities

  6. Geographical Opportunities

  7. Business Related Opportunities

  8. Time Limitations

  9. Financial Limitations

  10. Risk Tolerance

All these criteria will guide you towards your personalized strategy.

Plan A to Z

While brainstorming, you will likely end up with multiple candidates and various versions of ideas.

Make sure to note all of them down!

It is helpful to have many options to choose from. In case you get weak results out of your preferred choice, you will quickly be able to switch towards backup plans.

We recommend to not limit yourself to a single strategy. It is very difficult to assess how successful something will be before doing actual trials. Make sure to let your options compete with each other until one of them stands out.

Strong Variation

There are endless ways to execute the same strategy. Let's take distributing flyers as an example. For every variable, there are multiple options.

Variable

Option 1

Option 2

Location

On the Street

In Universities

Referral Code Format

QR Code

Shortened Link

Flyer Visuals

Abstract Graphics

Text-Based

Flyer Size

Single DIN-A5

Small Brochure

Paper Quality

Cheap & Many

Quality & Few

Distribution Time

In the Morning

On Evenings

Make yourself aware of this complexity when choosing your top strategies. Some will be more straightforward than others.

If you have two competing strategies with otherwise similar characteristics, make sure to prioritize the more straightforward one. Feel free to consult with us if you are unsure.

Core Strategies

We have outlined a number of core strategies that may function as drafts for your individual solution, or even as inspirations for new ideas. You can access them below.

We recommend to follow the process below to ensure maximum creative output:

  1. Brainstorm about your options before going over the core strategies linked above. This will allow you to fully unleash your own creative potential and avoid a situation where your mind falls back to the already conferred options. Being unbiased is important for your first brainstorming session. Make sure to take as detailed notes as possible.

  2. After completing step 1, proceed with the link above. Identify which of your ideas are outlined and which may be completely unique to you.

  3. Based on the new input from step 2, do another round of brainstorming. Merge your previous ideas with newly acquired methods and settle on a few selected "finalist" strategies.

Previous2.3 Decide on Resources & RiskNext2.5 Identify your Target Audience

Last updated 4 years ago

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You can quickly come up with hundreds of different combinations. Changing a single variable can have a significant impact on the overall performance. This is why you will need to find out what works and what doesn't by trial and error (more on that in ).

section 4
Core Strategies