3.2 Niche Websites

1. What are Niche Websites?

A Niche Website is just a website that serves a small segment of a large market by focusing on a common, specific interest. The content and products are designed to address a specific group of people (a “niche market” or “target audience”).

There are several ways to make money from Niche Websites, including through affiliate marketing programs, advertisements, online courses, digital products, advice, sponsored posts, and more.

2. How to build a Niche Website?

  • Brainstorm Niche Ideas;

  • Keyword Research;

  • Pick a Theme;

  • Create a Content Strategy;

  • Social Media Strategies.

a. Brainstorm Niche Ideas

You are all set to dive headfirst into building a brand new website but you realize…, „I don’t have any ideas for a niche!” Unfortunately, this is very common since finding a niche these days can be a harder process than you might expect. Even the best brain-stormers have days where they come up short on ideas. So the question is how to find profitable niche ideas?

Having a successful niche website takes time, effort, and resources no matter how small the market or the competition. Because of this, you should make sure that the niche can be profitable and that content development for the niche is not a terrible, tedious process. If the topic doesn't interest or intrigue you, it will be very difficult to have the right motivation to dominate the niche.

b. Keyword research

You may want to check Google and see if ads show up for the bigger keywords within the niche. If you are not seeing ads then it usually means there is little to no advertising going on within that niche. If you are having trouble figuring out how you'd monetize your niche idea then it may be best to skip the niche altogether. Google trends is usually a great place to start.

Below, we'll look at how you can use Google Trends for keyword research:

Start for your campaign to use niche keywords, which will help you drive qualified traffic and interested leads to your business.

What are niche keywords?

Niche keywords are exceedingly specific keywords that focus on a particular area or industry. These keywords are long-tail keywords, which contain two, three or more words. Niche keywords tend to have a lower search volume because they are specific, but they drive more qualified traffic to your website.

Where do I use niche keywords?

Niche keywords play a critical role in your SEO and PPC campaigns. With SEO, these keywords help you rank in relevant search results. With PPC, choosing niche keywords allows you to reach relevant leads and drive them to your business. When you decide to bid on a niche keyword, you help your ad appear in search results in front of the most qualified leads.

c. Pick a Theme

What are the biggest Travel Trends?

What’s on the radar for travel trends? Old favorites like adventure travel and river cruises continue to grow, while newer travel trends like ancestry travel and wellness retreats gain traction. But the one common thread you can find in almost any trending travel niche: customization. Travelers demand a personalized experience.

Here are some of the biggest Travel Trends

Adventure travel is certainly not a new niche in the travel industry. Diving, trekking, skiing, surfing and other activity-oriented trips have been popular for decades.

d. Create a Content Strategy

In your niche content strategy, you'll plan the type of content that makes sense for your audience, and determine how you'll create and distribute that content to maximize impact. Get to know your audience, create valuable and readable content, and then work on getting it seen.

A Guide to Great Content you find here: https://academy.locktrip.com/creating-content/1.-guide-to-great-content

e. Social Media Strategies

Some of the most popular platforms for social media strategies are:

  • Facebook

  • Twitter

  • Instagram

  • LinkedIn

  • Snapchat

  • Pinterest

Here is a guide how to implement social media strategies: https://academy.locktrip.com/core-strategies/4.-social-media-strategies


Niche Websites for positioning in small, profitable market segments are a great way to make your LockTrip campaigns successful. Take advantage of niches that are ignored or neglected by others.

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