2.3 Tips and Tricks
Here are some tips and tricks you can apply on your landing pages to improve the conversion rate or click-through rate:
Try to think about a story (topic) that you can tell from personal experience. This is a very strong psychological trigger (the authority trigger) that "triggers" the customer to follow your instructions (CTA) later on the landing page.
Psychology is your weapon in selling, and the psychological triggers are the "bullets" used to "convince" the customer to buy. Psychology is the magic that increases conversions and sales.
The Featured Image is the Hero Image on your landing page and should support the Main Headline. Think about the psychological triggers when deciding what image is suitable.
Remember that most of your visitors will read just the Headline and then they will decide to read further or to leave the page. Studies suggest a Main Headline of around 6 words works best.
Always set them up to target your audience. For example if you target couples you will setup the hotel card to show 2 ppl in the default search.
Update the list of hotel cards once per week, so that you have the most relevant to your topic hotels on your landing page.
Instead of just pointing out a feature, tell the customer what is the benefit for him, related to the feature.
Customers love comparisons, it is wise to first mention Locktrip and then the competition. Never post links to competitors, this may distract you customer from your CTA.
If available you could post reviews of your customers. Never use fake images, or fake reviews, customers will notice this and hate it.
This image is usually used as an additional trigger before the CTA. You may use a psychological trigger different from the triggers you already used before.
If you’re still using “Submit” as your call to action, it’s time to rethink your strategy.
Calls to action are incredibly important. They can mean the difference between a bounce and a conversion, yet so many advertisers don’t seem to give them more than a few minutes consideration. Without a strong CTA, it doesn’t matter how good the rest of your landing page is.
Studies suggest that verbs like "Get", "Try", "Click for details" or "Check details" outperform boring terms like "View" or "Submit".
Split testing (A/B testing) is useful to improve the click-through of the landing pages. It is difficult to test just everything, it makes sense to test things you are in doubt about.